Author:Robert B. Cialdini

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Image for Influence: The Psychology of Persuasion - Revised Edition [used book]

Influence: The Psychology of Persuasion - Revised Edition [used book]

By: Robert B. Cialdini

Price: $9.00

Publisher: USA, Collins Business: 2009

Edition: Revised Edition

Seller ID: 003931


"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use... View more info